Lanyards have many practical uses. You can use them for crowd control, for holding badges and security cards, for color-coded identification – the possibilities are endless. But what are some creative ways to use lanyards as promotional tools? 

Custom Lanyard is your trusted expert in creative uses of lanyards as promotional tools. We’ve designed promotional lanyards and merchandise for brands like Netflix and Microsoft, but we also provide all types of lanyards for small schools and family-owned businesses, too!

We’ve written this article to help you get the most out of your custom lanyards. When you understand the many creative uses of lanyards as promotional tools, your brand impact improves and you make better promotional campaigns.

Your recipients will love their new lanyards and your business or organization will get brand promotion every time somebody uses it. When you want to promote your business, count on Custom Lanyard. Call today or start placing your order now to learn more! 

What Are Some Creative Ways to Use Lanyards as Promotional Tools?

We’ve seen it all over the past 10 years+, assisting countless companies in harnessing the power of promotional lanyards.  Here are some of the most creative uses of lanyards as promotional tools we’ve helped with over that time that YOU can use for your promotional goals.. 

Trade Shows, Conferences, and Networking Events

Lanyards are popular giveaways at these events. You can get your brand’s name and logo in front of the right people, and ideally, they’ll take the lanyard home with them for a lasting impression.

That means you need the best custom lanyards if you want to stand out from the crowd. Spend a bit more on premium lanyards that will get more use and bring you more brand attention.

Are you promoting a new product launch or app release? A clever lanyard slogan on your lanyard can get people talking about your company. Put aside some special lanyards for VIPs or repeat guests that helps your valuable connections and attendees stand out. 

Branded Lanyards for New Employee Welcome Kits

Lots of companies give new employees a generic ID holder. A high-quality branded lanyard helps make your new hire feel welcome from the first day.

Team-specific lanyards can foster group identity among different departments. Different lanyard designs or colors also help with internal identification. 

Promotional Giveaways That Stick Around

There are many different ways to give away lanyards. You can put them in a swag bag, make them part of a new hire package, or give them away at events. But promotional giveaway lanyards are useless if the recipient never wears them. 

A high-quality lanyard that lasts will give you more logo views than a cheap lanyard that falls apart soon after your event. And lanyards tailored to the recipient’s needs and interests will be more appreciated and get more use. 

For example, eco-friendly biodegradable lanyards are great for customers who are concerned with sustainability and green living. Include a suitable message on your strap and your lanyard becomes an advertisement for environmental consciousness and your organization.

The best giveaways remain useful after the event. See our article on what to put on a lanyard for ideas on how you can give your lanyard recipients as many options as possible. 

Event Staff and Volunteer Identification

Your staff and volunteer lanyards can also help you get your name and message across to the audience. Bright, high-contrast logos make your logo and slogan stand out so attendees can see them as well. 

Your staff lanyards may need multiple attachments. You can add a hook for a name badge, a ring for keys, and even a small pouch for holding a radio. Check out our guide to how to use a lanyard for other useful suggestions. 

Bundling Lanyards With Other Products

Some of the most impactful creative uses of lanyards as promotional tools involve giveaway bundles. You can reward people who buy your new product with a branded lanyard, a branded pen, and a set of promotional stickers. 

Present giveaways as limited editions for additional impact. Calling your promotional products a “limited run” or “collector’s edition” builds a feeling of exclusivity and urgency.  

Customer Loyalty or Referral Campaigns

Create premium, exclusive lanyards for your regular customers. Alongside your logo add text like “VIP” or “Loyal Member.” These lanyards not only make them feel special. They turn your customers into walking positive reviews for your product. 

Other creative uses of lanyards as promotional tools include referral rewards and milestone gifts. Referral rewards encourage brand advocacy. Milestone gifts reinforces your business relationship with a tangible and useful gift. 

How to Choose and Design the Right Lanyard

You’ll find many creative uses of lanyards as promotional tools. But none of them work unless you’re giving out the right kind of lanyard. Here are some pointers on designing the perfect lanyard for your project.

Match Your Lanyard Style to the Occasion

Giving out your lanyards at corporate events or trade shows? Go with sleek, professional designs. You can choose comfortable custom nylon lanyards or durable custom polyester lanyards.

On the other hand, you might want to leverage more eye-catching designs and bright colors for concerts and festivals. Consider a carabiner or split key ring for laminated passes or credentials. Weather-resistant materials and attachments are important for outdoor events.

Keep designs simple and clear for schools, universities, and educational events. Plain lanyards in school colors or simple screen-printed lanyards with the school logo work well. Breakaways are always a good choice to prevent choking hazards.

You’ll want luxurious, sophisticated lanyard designs for VIP and high-end events. Custom woven lanyards are subtle and elegant. Go with high-quality polished metal attachments and premium badge holders for a touch of class. 

Brand Design Tips That Actually Get Noticed

Make sure there's a strong contrast between the lanyard color and your logo or text. Visibility is very important for maximum brand recognition. You want custom text that anybody can see at a quick glance. 

Lanyards come in different widths. While ⅝” lanyards are most common, a ¾” or 1-inch lanyard width gives you a bigger canvas for your design. Go with a wider lanyard for designs that include large text. 

Our custom sublimation lanyards capture every detail of your intricate logo design perfectly. The color is sublimated into the lanyard fabric for the best protection against fading and wear. Your sharp-looking, brilliantly-colored lanyards are sure to draw attention.

Picking the Right Attachments and Accessories

Your custom lanyard is only as good as its attachments. You can choose from a variety of accessories. Here are the most common ones.

Standard Hooks and Clips

Many lanyards use a swivel hook, also called a J-hook. Swivel hooks are a popular choice for corporate events and conferences where attendees will be displaying their ID badges repeatedly. They let the attached item rotate, so there’s less risk of getting tangled. 

Bulldog clips have a strong, serrated grip. They’re excellent for securing ID cards or badges with a slot at the top. A bulldog clip keeps the badge facing forward at all times 

Split rings or key rings let lanyard users carry keys or multiple small items. Carabiner hooks provide a more secure connection. They’re great for outdoor events or holding heavier items. 

Safety and Security Features

Breakaway clasps detach automatically when they’re tugged. They’re mandatory in any environment where the lanyard could get tangled in machinery or pulled forcefully. 

Quick release buckles let the lanyard wearer detach the badge or key holder without removing the entire lanyard. This is practical for when you have to constantly open doors or grant access with your lanyard, so you don’t have to bend down or take the whole thing off your neck.

Practical and Value-Added Accessories

What are some creative ways to use lanyards as promotional tools? You can start by adding these convenient extras! 

Badge reels are great for people who need to swipe their security card or badge frequently. They can extend the badge without bending over or removing the lanyard.

Attach a small branded USB drive to your lanyard. You can preload it with marketing materials, presentations, or digital swag. 

You can include various styles of ID card holder. Some have small zippered pouches or wallets for carrying cash, cards, or hotel keys. 

Make Lanyards a Part of Your Promotional Toolkit Today!

CustomLanyard.net is your one-stop shop for custom lanyards and all types of custom merchandise. We create high-quality customized items for large and small organizations. 

Why Design Promotional Lanyards at CustomLanyard.net?

Our design interface is easy to use. First-time customers frequently comment on how simple and stress-free Custom Lanyard makes the whole process. If you have any questions, don’t worry! Our dedicated customer support team is standing by at any time. 

You get the lowest prices on your custom lanyards, guaranteed. Our low minimums make our orders accessible to small groups, and we offer fast rush delivery if you’re on a tight deadline.

We offer 24/7 customer support and provide assistance and advice from the beginning of the design process to shipping. And if there are any problems with your order, we’ll do whatever it takes to make things right.

We don’t just offer the best promotional lanyards, either. From wristbands and ID cards to coozies, bags, buttons, and more, this is your one-stop shop for custom goods online. Join over a million customers who trust us for their promotional items today!

Tips on Placing Your First Order

Have a clear idea of what you need before you start. This will make the rest of the online design and ordering process much smoother. 

Vector files like .ai, .eps, or .svg are best for high-quality logo and design printing. We can also work with image files of 300 DPI or higher. Look at the different types of lanyards we have available. Here’s a quick overview of getting your first order placed:

  1. First, choose your lanyard style. We offer a number of styles, including: Full Color Sublimation, Polyester, Nylon, Woven, Two-Tone, and One-Color Sublimation. Now choose your lanyard width, length, and quality (normal or premium).
  2. We offer many color choices including solid, design, and custom color options. Pick the color or colors that work best for you, then enter the number of lanyards you want.
  3. Now you add your message using our selection of fonts and icons. You can also upload your logo, design, or other artwork. You can select font colors and choose whether your message will be posted on one side or both sides. 
  4. Decide which attachment you want for your lanyard. We offer single clip, open-ended dual clip, and close-ended dual clip options. Determine whether you prefer stitched, leather stitched, beaded, or metal nail options for holding your attachments. 

We also offer additional lanyard upgrades like breakaway clasps, badge reels, and lanyard badge holders. You can choose any of those options or select a delivery date.

After you submit your order, we will send you a digital proof. Check every detail carefully. Make sure the spelling, colors, logo placement, and attachment choices are correct. 

Wrapping Up Our Guide to Creative Uses of Lanyards as Promotional Tools

What is a lanyard used for? Your customers and clients can use them for an ID holder, key ring, or many other purposes. You can use a lanyard to promote your business or organization. 

What are some creative ways to use lanyards as promotional tools? Follow the instructions we’ve provided above. Your recipients will look at your giveaways in a whole new light. 

If you’re ready to take the next step and order custom lanyards, you know where to go! Custom Lanyard isn’t just our name, it’s our speciality. And if you want to make your lanyards part of a complete promotional package, we offer wristbands, can coolers, apparel, and more. Call today!